Introduction

Iam a national energy and environment journalist, writing powerful stories, while doing double-duty as a pro news photographer and videographer.

I report for the award-winning Vancouver Observer digital news site, and I am also and a founder of the soon-to-be-launched National Observer.

My experience is built on more than 9 years as a CBC TV reporter of more than 1,000 CBC TV stories, as well as several years as a digital marketer for organizations super large, and super small.  I have recent advanced training from Simon Fraser University in: blogs, social media, internet marketing, and SEO.

Current Projects

Vancouver Observer journalism

Shot and produced this video about the Vancouver rally that followed the Enbridge Northern Gateway decision.

Aboriginal Forestry

I produced these two UBC videos to promote the Faculty of Forestry to Aboriginal students.

Canadian musician says goodbye to $6 million violin with London Symphony Orchestra

I am currently providing media relations services for world-class violinist, Canadian Yi-Jia Susanne Hou.  If you are the media, you can reach me at: mychaylo@sustainablestory.ca

Our public relations effort resulted in front-page exposure for her violin story in the Globe and Mail and national coverage on CBC News.   Full Media Release

Yi-Jia Susanne Hou and Kreisler violin on front cover of Globe & Mail 1c

CBC TV Stories

Photos

Online Journalism

Journalist:

I work full-time as a senior reporter for the award-winning Vancouver Observer news website.  I am also a founder for the soon-to-be-launched National Observer.

 

Sample Vancouver Observer stories
Vancouver Observer news

At CBC News, I often stirred local and national conversations with my web reports — often triggering hundreds of public comments.  I was a frequent contributor to CBC.ca in Manitoba, and the national science & Technology page in Toronto.

Sample CBC.ca web stories
logo

CBC web stories

    This is a sample of the web stories I wrote for CBC.ca.  I was a news journalist contributor to the  Manitoba and national science and technology sections.

    Digital Communications

    What does your brand do to attract audiences?  I recently trained at Simon Fraser University to learn cutting-edge digital communications skills. I enable brands to create stunning online content, optimize websites for better search engines, reach out on social media, advertise online, increase web conversions, and measure the ROI of marketing campaigns.

    Web:

    Content Creation, Photo Manipulation, Web Planning, Search Engine Optimization, Responsive Design

    WordPressHTML 5 logo wide
    Avid Media Composeradobe photoshop lightroom

    Social Media:

    Social Media Plans, Social Media Engagement, Editorial Calendars, Conversion Measurement

    HootSuite Protwittergoogle plusVimeo

    YouTubefacebookLinkedinpinterestflikrstorify

    Mass Media:

    Media Strategy, Press Releases, Press Conferences, Story Generation

    Digital Marketing:

    E-mail marketing, Keyword Research, Paid Search Ads, Display Ads, Remarketing, Conversion Tracking

    MailChimp 400
    Google Analytics 400wGoogle Ad Words 400w
    Recently, I kick-started the online marketing presence of GridBid.com – a Vancouver-based website that offers U.S. homeowners deals on rooftop solar panel installations:
    Project managed this one-minute animated video for GridBid.com
    Led entire project: created concept, hired animator and illustrator, wrote script and story boards; directed illustrations, voice-overs, and animation; and integrated video into website

     

     

     

    My Story

    “My broadcasting career started with a van crash in Africa.“

    While still attending the Ryerson University journalism program, I travelled to Uganda with a student-friend to shoot a TV feature about the explosive growth of road traffic injuries in the developing world. Ironically, we got into a highway traffic accident while driving in the countryside. We got away unscathed, and returned to Toronto to sell our little documentary to the national CBC TV program, “CBC Sunday.”

    The African adventure proved to be my ticket to a CBC career that lasted eight years. I started as a videojournalist in northern Canada, shooting, editing, and reporting my own stories. I typically trained my lens on First Nations and hydro-electric issues, as well as the region’s stunning wildlife, including polar bears and beluga whales.

    I then moved south, to become a daily CBC TV reporter in Toronto, Winnipeg and Vancouver.  I thrived on telling great stories, and producing concise, compelling reports under tight deadlines.

    My journalistic specialty was the environment — I brought widespread attention to everything from climate change to energy scarcity. In Manitoba, I was the region’s only reporter producing regular environmental TV reports.  Many of my stories were re-told for CBC’s The National, and CBC.ca’s national science and technology page. To supplement my reports, I studied carbon finance at the University of Toronto.

    I produced several TV series, investigations, and features, including the award-winning “Return to Shanghai” for CBC’s The National.

    The 16-minute story follows virtuoso violinist Susanne Hou as she journeys back to Shanghai with her father who once performed for Chairman Mao.  But when the Cultural Revolution hit, her father was jailed, and his dreams of musical stardom were destroyed.  So the family moved to Canada, where she was relentlessly trained from age 4 to become an international violinist star.

    I now report for the award-winning Vancouver Observer news website, where I focus on energy and the environment. I also teach occasionally on the subject of TV journalism.

     

    Mychaylo Prystupa and Kenedy Jawoko standing next to crashed van in northern Uganda

    Contact

    Let’s do coffee!

    Send me an e-mail

    Vancouver

    Follow me on Google Plus